the background: The Gill Foundation is one of the nation’s leading funders of efforts to secure full equality for lesbian, gay, bisexual and transgender (LGBT) people. Every year, we have the privilege of collaborating with them to create a holiday card that gets sent to over 3,000 of their colleagues, family, and friends. As we all know, 2017 left a lot to be desired, especially for the LGBTQ community. So it begged the question: how do we create an uplifting holiday card when it didn't feel like there was much to celebrate?
the ask: Create an inspiring yet tongue in cheek e-holiday card highlighting memorable LGBTQ events.
the idea:
2017: Inspired by Go the Fuck to Sleep and everything written by Dr. Seuss, we wrote, designed, and developed a satirical e-book to give holiday card recipients a smile.
2018: Playing off some of the holidays most memorable parades, like Macy’s Thanksgiving Day Parade or the New Years Day Parade, we created floats inspired by the year’s biggest LGBTQ wins.
my role: Copy, voiceover