halle creative

brand foundation, packaging, tone of voice, social, web redesign

the background: CleanWell has always been making cleaning products the right way: without compromise. No harsh chemicals. Just using the mother of all clean (nature) to make real life real clean. But with an outdated website and packaging, they were poised for a metaphorical makeover.

the ask: In a category bursting with new-to-market non-toxic cleaners, CleanWell sought to increase awareness and sales with a packaging and website refresh.

the idea: Live Free. CleanWell.

Not that anyone needs a reminder, but, it’s a grimey world out there.

Subway poles, kids’ sports equipment, movie theater armrests. Every. Darn. Doorknob. But life’s about getting out and living. You don’t let a little grime stop you. You just need the right support to take care of it.

So when life needs a good clean up, give it the powerful, effective, kid-friendly CleanWell clean it deserves. No toxic chemical asterisks.

Seriously. No harmful ingredients. No lingering bacteria. No compromises. Just cleansers, soaps, and sanitizers that’re planet-friendly, disinfect and kill 99.9% of everyday household germs, and are without compromise for everyone at home.

Sound too good to be true? We’re just doing clean the way it should be: without compromise. ‘Cause while it gets gross out there — and that’s cool — it’s not welcome in here.

So embrace when life gets good-and-dirty. We say: Live Free. CleanWell.

my role: Tone of voice, web copy, social concepts + copy.