conceptual, social, digital, web
the background: Crackers are a low-involvement, blasé item and often left unplanned up to the moment of shopping. 34 Degrees Crisps, however, are the perfectly crisp, imperfectly round crackers that are anything but blasé. It's not that people didn't like these flavorful little beauties, they just didn't know the brand existed! That had to change.
the ask: Drive sales growth by getting 34 Degrees Crisps on shopping lists and in baskets.
the idea: Gather Round
You are the gather-er of good times.
You gather together people (the ones you love most, the old friends and new neighbors, the loud and the shy, the comics and the commentators, and even ones who are a tad bit annoying.) You gather them for family milestones or holidays, impromptu intimate get-togethers and impressive extravaganzas. You gather them ‘round food and drink and decorations and conversations that are as varied as your guest list. You gather them in the spirit of community and connecting and —
if we’re honest — you gather them round your spread because it does your heart good and gives your ego a lovely little thumbs up.
To you we say, “Gather Round.”
Gather your eclectic friends and impeccable DIY skills round our thin, crispy array of crackers. From savory to sweet, they are little rounds of natural, small batch goodness with a delicate design and imperfectly beautiful edges. (Because life isn’t cookie cutter.) Gather round, dear friends. And pick the unique crisps that go with your unique gathering.
my role: Concept idea, posts/ads, and craft all all campaign copy.
